EA Sports x DTU

The EA Sports FC Mobile event at DTU was a successful engagement initiative, combining gameplay experiences, influencer interactions, and giveaways to promote the game's launch to the student community.

Client • 

EA Sports

Category • 

Brand Activation

Date • 

Dec 19, 2023

Event ManagementPreparation:

  • Coordinated with EA Sports FC to organize an on-campus gaming event.
  • Secured event space within DTU and set up gaming stations.
  • Arranged for promotional material and giveaway items.

Promotion:

  • Marketed the event through social media and campus postings.
  • Invited popular gaming influencers to attract participants.

Execution:

  • Managed registration and scheduling of gameplay sessions.
  • Conducted the event smoothly with designated areas for different activities.
  • Facilitated meet and greet sessions with influencers.

Engagement:

  • Participants had hands-on experience with EA Sports FC Mobile.
  • Conducted contests and distributed EA Sports merchandise.
  • Received feedback on the game from participants.

Post-Event:

  • Compiled participant data and feedback for EA Sports FC.
  • Analyzed event success through surveys and social media engagement.
  • Prepared a comprehensive report detailing outcomes and future recommendations.
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Event ManagementPreparation:

Promotion:

Execution:

Engagement:

Post-Event: